Social Game Designer

Tuesday 13 October 2009

Recent Projects

1 vs 100

This game show is one of global televisions most successful game show formats, being made and played in over 25 countries around the world. Endemol International requested a social version that satisfied two competing needs: to replicate the excitement of participation in the live studio show and to involve a player’s network of friends. The resulting format uses innovative team-play to actively drive the recruitment of friends into the game. It also leverages leading multi-play technologies to allow many thousands of fans to play live.

Deal Or No Deal Live

Channel Four’s flagship game show has dominated television schedules around the world with a bemusingly simple format. In early 2009, it had a presence on every major digital platform except social networks.
I was contracted to consult on gameplay, new features, and user experience design for the social game. The result is a combination of powerful multiplayer features, the best existing UI practices forged by the likes of PlayFish, and some unique UI elements. These focused on achieving an ease of use that still allowed rich functionality such as twitter integration and mid-game entry.

Roar

The social community formed of young CBBC fans was the target audience for this animal park game. Roar is daily television programme reporting from a real Animal Park. The independent company behind it commissioned a producer and myself to come up with a new online format. The requirement was to mobilise their audience online and build a community around the show. The format we then produced was successful in cultivating huge message board and community activity. Its rating at times surpassing those of the broadcast show, it has been confirmed as the BBC’s most popular online game ever.

GoldenBalls

This Interactive DVD release of this show focused on the competition and team play possible between family and friends in the same room. My format consultancy gave the DVD team a mechanism to overcome a challenge crucial to Goldenballs; keeping a player’s ball amounts hidden from others. The solution I conceived was instrumental in facilitating what quickly became a Top Ten DVD games.

I further designed and produced online and gaming formats for the brand.

Signs Of Life and SOL Widget

A £1m BBC commission featuring immersive video, casual gaming, personality profiling and a social network presence.I creatively directed the project, including an innovative social component for MySpace.
This was a flash widget that collected data from choices the player made while playing. Friends could then see this collected into a narrated psychological reading on the player’s MySpace page.

Background

Worked on web games and then player environments: Vimto, Jamba, Gala Bingo, Survivor.

Clients: ITV, BBC, National Lottery

About Me

London, United Kingdom
My name is Matt McFaul. I am a social game designer based in London. My approach to social games is to pursue 3 elements;an addictive activity, a feature to make players invite their friends and ways to keep everyone wanting to come back.

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