Social Game Designer
Tuesday, 13 October 2009
Recent Projects
1 vs 100
This game show is one of global televisions most successful game show formats, being made and played in over 25 countries around the world. Endemol International requested a social version that satisfied two competing needs: to replicate the excitement of participation in the live studio show and to involve a player’s network of friends. The resulting format uses innovative team-play to actively drive the recruitment of friends into the game. It also leverages leading multi-play technologies to allow many thousands of fans to play live.
Deal Or No Deal Live
Channel Four’s flagship game show has dominated television schedules around the world with a bemusingly simple format. In early 2009, it had a presence on every major digital platform except social networks.
Roar
The social community formed of young CBBC fans was the target audience for this animal park game. Roar is daily television programme reporting from a real Animal Park. The independent company behind it commissioned a producer and myself to come up with a new online format. The requirement was to mobilise their audience online and build a community around the show. The format we then produced was successful in cultivating huge message board and community activity. Its rating at times surpassing those of the broadcast show, it has been confirmed as the BBC’s most popular online game ever.
GoldenBalls
This Interactive DVD release of this show focused on the competition and team play possible between family and friends in the same room. My format consultancy gave the DVD team a mechanism to overcome a challenge crucial to Goldenballs; keeping a player’s ball amounts hidden from others. The solution I conceived was instrumental in facilitating what quickly became a Top Ten DVD games.
I further designed and produced online and gaming formats for the brand.
Signs Of Life and SOL Widget
A £1m BBC commission featuring immersive video, casual gaming, personality profiling and a social network presence.I creatively directed the project, including an innovative social component for MySpace.
Background
Worked on web games and then player environments: Vimto, Jamba, Gala Bingo, Survivor.
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About Me
- matthew
- London, United Kingdom
- My name is Matt McFaul. I am a social game designer based in London. My approach to social games is to pursue 3 elements;an addictive activity, a feature to make players invite their friends and ways to keep everyone wanting to come back.